Effective communication strategies for clear reception
Does your organisation have something to say? There are a number of factors that influence whether your message will be received, misinterpreted or ignored. The keys to success involve:
Wording your message – clear communication from the
start in your marketing materials, website and press
releases
Establishing strategy – a clear roadmap to market, with
the appropriate mix of media and communication
channels that will best reach your prospects
Delivering your message – Having the right contacts
among opinion leaders and market influencers that will ensure visibility
The Wavelength Group of companies together represent some of the biggest names in healthcare, technology, lifestyle and the not-for-profit sector including charities and professional associations.
Encompassing Wavelength Marketing Communications, Cacique Public Relations and the DIY Marketing Tools programme, the Wavelength Group was founded by Tingy A. Simoes.
Wavelength’s position as one of the leading health PR agencies in the country, their network and experience as well as their passion and commitment made them an obvious choice when we needed to select an agency to handle the press associated with the separation of the conjoined twins, Rital and Ritag Gaboura. Wavelength managed the campaign from the start: co-ordinating the breaking story, overseeing the news conference and liaising with international press and broadcast news. As a result we managed to achieve over 54,000 articles in under two days, with front page stories on BBC news, The Times and coverage in Al Jazeera, Sky, ITN and the Huffington Post -just to mention some. I would, without reservation, recommend Tingy Simoes and Wavelength PR. Sarah Driver-Jowitt, Executive Coordinator at children's charity Facing the World
